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Who’s Your Buyer Customer?

Every few years the housing market rewrites the rules, and buyers who learned the last set of rules show up unprepared for the new ones. Right now, the rules have changed more than they have at any point in a generation. The buyers who understand that are finding deals. The ones who do not are making expensive mistakes.

In markets where new construction has been active, prices have pulled back. Markets that overheated fastest have cooled most noticeably. But those are the exceptions. Most markets are not working from excess; they are working from scarcity.

Mason is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to know exactly what they want and why. That is not a personality trait. It is a preparation habit.

Shop at least three lenders before you commit to one. A 0.25 percent gap between two lenders’ quotes adds up to tens of thousands of dollars over the life of most home loans. Lender fees vary too. Ask each lender for a Loan Estimate document, which breaks down all costs in a standardized format.

The inspection is where the marketing copy meets reality. Show up for it even if it costs you half a day of work. A good home inspector will walk you through what they are finding as they go, and those few hours will shape your understanding of the home for as long as you own it.

Budget between two and five percent depending on your loan type and the state you are buying in. First-time buyers often do not see the full closing cost picture until the Closing Disclosure arrives three days before settlement. Ask your lender for a Loan Estimate as early in the process as possible.

For buyers with a stable income, a down payment of at least ten percent, and a concrete plan to stay in the home for at least five years, this market is more navigable than the headlines suggest. The homes that meet real criteria at a realistic price are still moving. They are moving to buyers who showed up prepared.

Buyers who take the time to research properly tend to find that there are still good properties available at realistic prices. Before you commit to a direction, browsing homes for sale and market resources can sharpen your picture of what is actually available in your price range.